Billing by the hour is
costing you a fortune.
This book shows you exactly how to price for profit, not time. Charge more, work less, and keep clients who actually value what you do.
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Why pricing is the most powerful driver of profit in your firm
Reza Hooda explains why most accounting firms leave money on the table — and what to do about it.
Sound familiar?
If you're still billing by the hour, you already know something's wrong.
- You're working long hours and still not making the profit you should be.
- Clients push back on fees. You end up discounting to keep them.
- There's constant downward pressure on your margins. And it's getting worse.
- You know you should charge more but don't know how to justify it.
The problem is not your skills. It's not your clients. It's how you're pricing. Price is the single most powerful driver of profit in your firm. And most accountants have it completely wrong.
What you'll learn in this book
Everything I wish I'd known before spending years undercharging and overworking. Price psychology, how to raise fees without losing clients, and exactly what to say when someone pushes back.
- Why time-based billing is the wrong model — and what to use instead
- The 9 profit drivers in your firm, and why price is the most powerful
- How to raise your prices without a single client walking out
- Proven tactics for handling price objections with confidence
- How to win against cheaper competitors on value, not rates
- The right way to discount — if you ever have to
What readers say
From the people who've read it
"Learning about the pricing techniques in this book has simply been life changing."Ashley Barlow, Mayfair Developments Group
"I raised my prices within two weeks of reading this. Not a single client left. My profit went up immediately."PAC member, firm owner
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